⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeLearn how to manage B2B customer accounts
John Kim, CEO of Nanum Consulting, personally teaches this 8-hour course on the strategic use of AI in B2B marketing. You analyze the complex decision-making process of B2B buyers and learn, hands-on, the AI tools and automation strategies best suited to each stage of the sales funnel. The course covers a method for transforming traditional B2B marketing with AI and ends with a process design you can put into practice. You gain practical know-how for using AI from lead generation to customer conversion to maximize marketing results. The curriculum is proven by Nanum Consulting’s training experience with 50+ major corporations and institutions.
💻 Start learning this topic with an online course →Who is this course for?
The course is designed mainly for B2B marketing managers, sales teams, and digital marketing practitioners. It is best suited to mid-level managers and above who want to integrate AI into their marketing strategy.
What will you learn?
- Accurately understand the structure of B2B marketing and the customer decision-making process
- Design the right AI tools and automation strategy for each stage of the sales funnel
Curriculum
Module 1: Redefining B2B marketing strategy with an AI-based approach
- Core concepts of B2B marketing and the structure of the sales funnel
- Buying Center analysis and role-based strategy with AI
- Using research automation tools to uncover customer pain points
- Applying ChatGPT and AI research tools to ICP design
- Competitor analysis and AI-based scraping & summarization
- Value proposition: drafting and refining with AI
- Outline the workflow for building an AI-based inbound marketing strategy
Module 2: The B2B marketing execution process with AI
- B2B targeting strategy and automated profile analysis with AI
- Generating and optimizing marketing content with AI
- Hands-on practice automating email marketing with AI and setting up A/B tests
- CRM data analysis and AI-based lead scoring
- Summarizing reports by connecting Google Analytics with GPT
- Design an AI collaboration process to strengthen sales–marketing alignment
- B2B marketing automation tool examples and application scenarios
Tools used in this course
Expected results / After the course
- Learn how to manage and serve B2B customers
- Shift to AI-based automation and a data-driven strategy
On-site training references
Hyundai Department Store GroupHyundai CorporationLotte RentalPukyong National UniversityDaegu Digital Innovation AgencyDaejeon Technopark, etc.Gyeonggi Business & Science AcceleratorKeimyung CollegeGwangju Hanam Chamber of CommerceNonghyup FeedDaejeon TechnoparkDaejeon Chamber of CommerceLotte Data CommunicationMyongji UniversitySamsung SDSSamsung C&TSamsung WelstorySamsung Electro-MechanicsSamsung ElectronicsSuseong University One-Person Creative Enterprise Support CenterKorea SMEs Training InstituteChungnam TechnoparkPOSCOFederation of Korean IndustriesKorea Tool Industry CooperativeKorea Expressway CorporationKorea Disaster Prevention AssociationKorean RegisterHankuk University of Foreign StudiesKorea Pharmaceutical and Bio-Pharma Manufacturers Associationand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
The course is designed mainly for B2B marketing managers, sales teams, and digital marketing practitioners. It is best suited to mid-level managers and above who want to integrate AI into their marketing strategy.
What sets this course apart is that it pairs traditional B2B marketing theory with an execution process you can apply immediately with the latest AI technology. Going beyond concepts, it provides a methodology for building and executing concrete marketing strategies with AI tools.
The 8-hour course can run as one intensive day or as two 4-hour sessions. Fees vary by number of participants, venue, and customized content requirements; we provide an exact quote through your inquiry.
John Kim has extensive hands-on experience delivering AI-based marketing strategy consulting and training for a wide range of B2B companies. He has proven training know-how and consistently high satisfaction ratings, particularly in manufacturing, IT services, and solution companies.
AI-Powered B2B Marketing
An 8-hour professional course on using AI strategically in B2B marketing, taught personally by John Kim, CEO of Nanum Consulting. You will learn to systematically analyze the complex decision-making process of B2B customers and
Training objectives
- Accurately understand the structure of B2B marketing and the customer decision-making process
- Design the right AI tools and automation strategy for each stage of the sales funnel
Expected results
- Learn how to manage and serve B2B customers
- Shift to AI-based automation and a data-driven strategy
Curriculum
Module 1Module 1: Redefining B2B marketing strategy with an AI-based approach
- Core concepts of B2B marketing and the structure of the sales funnel
- Buying Center analysis and role-based strategy with AI
- Using research automation tools to uncover customer pain points
- Applying ChatGPT and AI research tools to ICP design
- Competitor analysis and AI-based scraping & summarization
- Value proposition: drafting and refining with AI
- Outline the workflow for building an AI-based inbound marketing strategy
Module 2Module 2: The B2B marketing execution process with AI
- B2B targeting strategy and automated profile analysis with AI
- Generating and optimizing marketing content with AI
- Hands-on practice automating email marketing with AI and setting up A/B tests
- CRM data analysis and AI-based lead scoring
- Summarizing reports by connecting Google Analytics with GPT
- Design an AI collaboration process to strengthen sales–marketing alignment
- B2B marketing automation tool examples and application scenarios
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)