Today I ran a full-day training at the Daejeon Chamber of Commerce and Industry with practitioners from a wide range of industries. People from Bioneer, Ganatech, Inart, Janghak Stationery and other companies came together, working in management support, science sales, overseas diagnostics sales, marketing, strategic planning, trade and product sourcing, and more. Most work in B2B and B2G roles, so their questions were deep and very practical.
Real-world situations rarely follow the textbook, and ‘ideal customers’ are rare. So at every break, participants came up to share their own cases, and we worked through solutions together. The conversations were so intense that the room felt less like a classroom and more like a small consulting office, and that exchange was a lesson in itself.
Rather than hand over fixed answers, we spent the day finding a direction that each person can act on in their own setting. Thank you to everyone who spoke openly about the challenges they face on the job. We hope today’s conversations and questions spark new ideas in each of your roles. Great work, everyone.




4 Feb 2026
[ Instructor: John Kim ]