Today I ran a CRM training and a live CRM adoption decision meeting with the B2B sales team at BioProTech, a medical device manufacturer. The conclusion was clear: the purpose of CRM is not managing customers, but managing the sales flow.
CRM only pays off when the whole team shares this flow. With that in mind, they chose to adopt the 'Finger Sales' CRM, and I will now focus on embedding the sales pipeline process from a systems integration (SI) perspective.

28 Jan 2026
[ Instructor: John Kim ]