⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeLearn to manage and run CRM
The “CRM AtoZ” course is a 2-hour corporate training program in Marketing & Sales, delivered by Nanum Consulting (CEO John Kim). Key topics include the meaning and theoretical background of CRM, customer value analysis and CRM systems, types of CRM systems and analysis methods, and CRM strategy development.
Who is this course for?
This course suits practitioners and leaders at companies and institutions that need Marketing & Sales capabilities. It is especially recommended for organizations aiming to “build a systematic foundation in CRM.”
What will you learn?
- Build a systematic foundation in CRM
Curriculum
Module 1: What CRM is and its theoretical background
- CRM concepts and components
- Scope and evolution of CRM
- Customers, customer value, and value drivers
- Customer satisfaction and customer loyalty
Module 2: Customer value analysis and CRM systems
- Concept and measurement of customer value analysis
- Customer lifetime value and customer referral value
- Customer share and RFM
- Strategic uses of customer value analysis
Module 3: Types of CRM systems and analysis methods
- CRM system concepts and architecture
- Analytical, operational, and collaborative CRM & system implementation
- Marketing statistical analysis techniques
- Data mining for CRM
Module 4: CRM strategy development
- Meaning and scope of CRM strategy, its components, and how to build one
- Characteristics and processes of CRM strategy by industry
- Organizational capabilities for CRM: success and failure case studies
- CRM and personal data protection
Expected results / After the course
- Learn to manage and run CRM
On-site training references
LG HausysChungbuk TechnoparkChungbuk Regional SMEs OfficeSME Training InstituteDaejeon UniversityGwangju Women’s University Local Wheat Bread Business GroupEconitiVolvikKorea Foodservice Industry Association.Gwangju Women’s UniversityKorea Foodservice Industry Associationand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need Marketing & Sales capabilities. It is especially recommended for organizations aiming to “build a systematic foundation in CRM.”
“CRM AtoZ” is a customized corporate course in Marketing & Sales, delivered in a 2-hour format and adapted to your company’s needs, on-site, online, or both.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
CRM AtoZ
Training objectives
- Build a systematic foundation in CRM
Expected results
- Learn to manage and run CRM
Curriculum
Module 1Module 1: What CRM is and its theoretical background
- CRM concepts and components
- Scope and evolution of CRM
- Customers, customer value, and value drivers
- Customer satisfaction and customer loyalty
Module 2Module 2: Customer value analysis and CRM systems
- Concept and measurement of customer value analysis
- Customer lifetime value and customer referral value
- Customer share and RFM
- Strategic uses of customer value analysis
Module 3Module 3: Types of CRM systems and analysis methods
- CRM system concepts and architecture
- Analytical, operational, and collaborative CRM & system implementation
- Marketing statistical analysis techniques
- Data mining for CRM
Module 4Module 4: CRM strategy development
- Meaning and scope of CRM strategy, its components, and how to build one
- Characteristics and processes of CRM strategy by industry
- Organizational capabilities for CRM: success and failure case studies
- CRM and personal data protection
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)