Today at 'The Nexen University' in Magok, I delivered 'B2B Sales Communication' training to new hires in Nexen Tire’s domestic sales division. A senior manager in domestic sales who attended my training nine years ago invited me to speak to the new hires. It seems to reflect a current trend in corporate training: more and more often, sales and marketing teams contact me directly instead of going through HR.
Here is feedback from today’s training. "Hello, I’m [name], who attended the Nexen Tire session this morning. I was deeply impressed by the lecture. I will read your book too." I also revised part of the content: alongside B2C, B2B and B2G, I added B2A (Business to AI Agent). Communicating with AI will matter more and more in sales and marketing, don’t you think?




10 Feb 2026
[ Instructor: John Kim ]