Today I ran a full-day ‘Consumer Trend Insights’ training for employees of local companies at the ‘Gyeonggi Business & Science Accelerator’ in Yeongtong, Suwon. I used to deliver consumer trends only as a 1–2 hour special lecture, but looking at the trend from 2020 to 2024 and the 2025 outlook, it seems possible to cover the major shifts and even make predictions. Participant satisfaction was high, and I’m delighted to have a new flagship program ^^b



22 Jan 2025
[ Instructor: John Kim ]