Today, at the Labor-Management Development Foundation’s Seoul Western Center for Middle-Aged Jobseekers in Geumcheon-gu, Seoul, we delivered an ‘AI-powered marketing’ training for jobseekers in their 40s and 50s.
This session went beyond an introduction to AI tools. It revisited the fundamentals of marketing and showed how to apply AI effectively in real work.
We shared practical ways to use AI tools for market research, content planning, customer analysis, and ad optimization, and ran hands-on exercises.
Interestingly, the manager in charge of training had attended the open online training I hosted last April.
The earlier training had left a strong impression, and this time the organization requested a session directly.
The participants’ energy and focus were exceptional
Their drive to learn marketing from scratch and their eagerness to use AI tools were impressive, and their questions were remarkably sharp.
Many participants were especially curious about **how AI can support the marketing efforts of mid-career and older professionals**, and the focus on real-world use cases made the session even more engaging.
The session was so engaging that the four hours felt short, and it made me want to create many more opportunities like this.
💡 AI-powered marketing is no longer optional. It’s essential.
As technology advances, anyone can use AI to do marketing more easily and efficiently.
We look forward to sharing our AI marketing know-how with many more people
