📈 Marketing · Sales
Practical Marketing Strategy
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeStronger practical sales and marketing skills
The “Practical Marketing Strategy” course is a 2-hour corporate training program in Marketing · Sales delivered by Nanum Consulting (CEO John Kim). Key topics include strategy fundamentals, B2C and B2B marketing strategy, marketing positioning strategy, and practical simulations and problem-solving.
💻 Start learning this topic with an online course →Who is this course for?
Ideal for marketing managers, sales team leaders, and business planners who need a systematic approach to building and executing marketing strategy. Especially useful for mid-level managers and above who want to apply strategic thinking frameworks, from PEST to SWOT analysis, directly at work.
What will you learn?
- Systematically learn the fundamentals of marketing
Curriculum
Module 1: Strategy fundamentals
- External and internal environment analysis techniques (exercise)
- PESTEL, 3C, 4P, 5Forces, STP
- Biz Model Canvas
- Value Chain, SWOT, BCG
Module 2: B2C and B2B marketing strategy
- Characteristics and process of B2C and B2B marketing
- Marketing for new overseas markets
- Building CRM and social & viral marketing
- Brand marketing basics and consumer psychology
Module 3: Marketing positioning strategy
- Creative re-positioning
- Hands-on practice with positioning tools
- Success and failure case studies
- Promotion techniques and how to use them
Module 4: Practical simulation and problem-solving
- Running trade shows and securing agents
- Choosing distribution channels and customer acquisition approaches
- Building a digital marketing strategy
- Sales strategy development exercise
Expected results / After the course
- Stronger practical sales and marketing skills
On-site training references
Hyundai Heavy IndustriesSME Training InstituteKorea SMEs and Startups Agency (Ansan · Honam · Busan-Gyeongnam training centers)Chungbuk TechnoparkChungnam SME Training InstituteKyungil University Startup Support CenterYonsei University Future Education CenterKyungil UniversityKeimyung UniversityKumoh National Institute of TechnologyNamyangju Chamber of CommerceNongHyupDankook UniversityDaejeon UniversityMungyeong CollegeSangji UniversityYonsei UniversityYeungnam UniversityJung-gu Chamber of CommerceCheongju UniversityChungbuk National UniversityChungbuk Business Promotion AgencyKorean Council for University EducationKorea Digital Convergence Promotion AgencyKorea Institute of Industrial TechnologyKorea Food Service Industry AssociationKorea Food Service Industry AssociationKorea Copyright CommissionKorea Maritime and Ocean UniversityHyundai Corporationetc.
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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FAQ
Ideal for marketing managers, sales team leaders, and business planners who need a systematic approach to building and executing marketing strategy. Especially useful for mid-level managers and above who want to apply strategic thinking frameworks, from PEST to SWOT analysis, directly at work.
Not theory-heavy: this course gives you an integrated strategy framework that links PEST analysis and Porter’s Five Forces to SWOT analysis. With practical B2C and B2B marketing strategies and problem-solving simulations, it is hands-on training you can apply at work right away.
An 8-hour course, delivered as one intensive day or two 4-hour days. Fees depend on the number of participants and the delivery location; we provide a customized quote on request.
Instructor John Kim has extensive experience delivering marketing strategy training at a wide range of large and mid-sized companies. His practical simulations and case-based lectures consistently earn high satisfaction ratings; specific references are available on request.
Practical Marketing Strategy
Training objectives
- Systematically learn the fundamentals of marketing
Expected results
- Stronger practical sales and marketing skills
Curriculum
Module 1Module 1: Strategy fundamentals
- External and internal environment analysis techniques (exercise)
- PESTEL, 3C, 4P, 5Forces, STP
- Biz Model Canvas
- Value Chain, SWOT, BCG
Module 2Module 2: B2C and B2B marketing strategy
- Characteristics and process of B2C and B2B marketing
- Marketing for new overseas markets
- Building CRM and social & viral marketing
- Brand marketing basics and consumer psychology
Module 3Module 3: Marketing positioning strategy
- Creative re-positioning
- Hands-on practice with positioning tools
- Success and failure case studies
- Promotion techniques and how to use them
Module 4Module 4: Practical simulation and problem-solving
- Running trade shows and securing agents
- Choosing distribution channels and customer acquisition approaches
- Building a digital marketing strategy
- Sales strategy development exercise
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)