⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeLearn lifestyle-based methods through a business model lens
The “CX Customer Experience” course is a 2-hour corporate training program in Marketing & Sales delivered by Nanum Consulting (CEO John Kim). Key topics include branding-driven customer experience design and customer experience and contextual thinking.
💻 Start learning this topic with an online course →Who is this course for?
This course suits practitioners and leaders at companies and institutions that need Marketing & Sales skills. We especially recommend it for organizations aiming to learn how to sell taste and experience based on the customer purchase journey.
What will you learn?
- Learn how to sell taste and experience based on the customer purchase journey
- Apply taste and experience from a business model perspective
Curriculum
Module 1: Branding-driven customer experience design
- Brand purpose: applying Why-How-What and the Golden Circle
- Branding Triangle: diagnosing Reality–Identity–Image alignment
- Persona workshop: build cards from demographic, psychographic, and behavioral patterns
- Purchase journey touchpoint mapping: designing the awareness → consideration → purchase → loyalty stages
- Visual identity design: principles for consistent color, fonts, and tone of voice
- Three layers of customer experience: understanding the functional, sensory, and emotional-meaning layers
- Positioning map practice: finding white space through competitive analysis
- Brand storytelling: Hero's Journey — the customer is the hero
Module 2: Customer experience and contextual thinking
- What is a lifestyle proposition? Cases of shifting from selling products to changing ways of living
- Branded content strategy: authentic marketing that doesn’t hide it’s advertising
- Business agility: innovation strategies for responding to shifts in technology and values
- Five paths to business model innovation: value proposition, revenue, channels, relationships, and resources
- Context > Content principle: time, place, and situation change the message
- Marketing woven into daily life: native, influencer, and community cases
- Hyper-personalization: analyzing customer context with data
- Lifestyle business model canvas: a workshop on applying it to your own business
Expected results / After the course
- Learn lifestyle-based methods through a business model lens
On-site training references
NongHyupYouth Startup Academy (a top training request in 2026)and more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need Marketing & Sales skills. We especially recommend it for organizations aiming to learn how to sell taste and experience based on the customer purchase journey.
“CX Customer Experience” is a customized corporate course in Marketing & Sales, structured as 2 hours and delivered on-site, online, or in another format to fit your company.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
CX Customer Experience
Training objectives
- Learn how to sell taste and experience based on the customer purchase journey
- Apply taste and experience from a business model perspective
Expected results
- Learn lifestyle-based methods through a business model lens
Curriculum
Module 1Module 1: Branding-driven customer experience design
- Brand purpose: applying Why-How-What and the Golden Circle
- Branding Triangle: diagnosing Reality–Identity–Image alignment
- Persona workshop: build cards from demographic, psychographic, and behavioral patterns
- Purchase journey touchpoint mapping: designing the awareness → consideration → purchase → loyalty stages
- Visual identity design: principles for consistent color, fonts, and tone of voice
- Three layers of customer experience: understanding the functional, sensory, and emotional-meaning layers
- Positioning map practice: finding white space through competitive analysis
- Brand storytelling: Hero's Journey — the customer is the hero
Module 2Module 2: Customer experience and contextual thinking
- What is a lifestyle proposition? Cases of shifting from selling products to changing ways of living
- Branded content strategy: authentic marketing that doesn’t hide it’s advertising
- Business agility: innovation strategies for responding to shifts in technology and values
- Five paths to business model innovation: value proposition, revenue, channels, relationships, and resources
- Context > Content principle: time, place, and situation change the message
- Marketing woven into daily life: native, influencer, and community cases
- Hyper-personalization: analyzing customer context with data
- Lifestyle business model canvas: a workshop on applying it to your own business
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)