⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeStronger ability to build trust-centered brand strategy within B2B decision-making structures
The B2B Brand Strategy course is an 8-hour professional program on the core role and strategic importance of brands in business-to-business transactions. In hands-on sessions led by John Kim, CEO of Nanum Consulting, you will learn the essence and structure of brands in the B2B market and build brand design skills that raise credibility, differentiation, and consistency. The curriculum runs from building brand equity to execution strategy, giving B2B marketers and executives practical branding methods to gain a competitive edge. It has been proven through Nanum Consulting’s training for 50+ major corporations and institutions.
💻 Start learning this topic with an online course →Who is this course for?
Designed for practitioners and leaders in companies and institutions that need marketing and sales capabilities. Especially recommended for organizations aiming to understand the role and strategic importance of brands in the B2B market.
What will you learn?
- Understand the role and strategic importance of brands in the B2B market
- Build the brand design skills that raise credibility, differentiation, and consistency
Curriculum
Module 1: The essence and structure of B2B brand strategy
- The role and core values of a B2B brand
- Comparing B2B and B2C purchase decision structures
- Brand Architecture (Corporate / Product / Ingredient)
- Ingredient & Co-Branding cases (Intel, GORE-TEX, etc.)
- Emotional Branding – From Technology to Emotion
- The 3 elements of brand trust (technology, relationships, experience)
Module 2: B2B brand equity and execution strategy
- Components of brand equity (awareness, associations, loyalty)
- B2B value proposition writing exercise
- Messaging strategy by buying center
- Managing brand consistency and setting tone of voice
- ESG × Branding Strategy
- Brand diagnosis and improvement action plan
Expected results / After the course
- Stronger ability to build trust-centered brand strategy within B2B decision-making structures
- Write practical B2B value propositions and strengthen your storytelling skills
On-site training references
KTLG ElectronicsGyeonggi Business & Science AcceleratorKyungil UniversityKeimyung UniversityKorea Land and Geospatial Informatix CorporationKumoh National Institute of TechnologyNamyangju Chamber of CommerceNH NonghyupNH FeedDankook UniversityDaejeon TechnoparkDaejeon UniversityDaejeon Chamber of CommerceLotte RentalLotte Data CommunicationMungyeong CollegePukyong National UniversitySamsung C&TSamsung WelstorySamsung Electro-MechanicsSamsung ElectronicsSangji UniversityYonsei UniversityYeungnam UniversityJung-gu Chamber of CommerceSME Training InstituteCheongju UniversityChungnam TechnoparkChungbuk National Universityand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Best suited to marketing planners, brand managers, sales strategists, and others who handle B2B marketing. Especially recommended for mid-level managers and above who need to define brand positioning and differentiation strategy for a B2B company.
It focuses on brand strategy built specifically for B2B rather than B2C, so it is highly applicable in practice. You learn systematically, from the essential structure of a brand to actionable methods for building brand equity, so you can apply it on the job right away.
The program totals 8 hours: a 2-hour course introduction plus 2 core modules. Training fees vary by group size, venue, and customization needs, so we provide a quote on inquiry.
John Kim has extensive experience delivering B2B brand strategy consulting and training at many large and mid-sized corporations. With branding success stories across B2B industries such as manufacturing, IT services, and professional services, he gives practitioners insights they can apply right away.
B2B Brand Strategy
The B2B Brand Strategy course is an 8-hour professional program on the core role and strategic importance of brands in business-to-business transactions. John Kim, CEO of Nanum Consulting
Training objectives
- Understand the role and strategic importance of brands in the B2B market
- Build the brand design skills that raise credibility, differentiation, and consistency
Expected results
- Stronger ability to build trust-centered brand strategy within B2B decision-making structures
- Write practical B2B value propositions and strengthen your storytelling skills
Curriculum
Module 1Module 1: The essence and structure of B2B brand strategy
- The role and core values of a B2B brand
- Comparing B2B and B2C purchase decision structures
- Brand Architecture (Corporate / Product / Ingredient)
- Ingredient & Co-Branding cases (Intel, GORE-TEX, etc.)
- Emotional Branding – From Technology to Emotion
- The 3 elements of brand trust (technology, relationships, experience)
Module 2Module 2: B2B brand equity and execution strategy
- Components of brand equity (awareness, associations, loyalty)
- B2B value proposition writing exercise
- Messaging strategy by buying center
- Managing brand consistency and setting tone of voice
- ESG × Branding Strategy
- Brand diagnosis and improvement action plan
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)