Are you approaching B2B sales and marketing systematically?
Many companies run B2B sales and marketing, yet many professionals still struggle with the same questions.
- “How do you find new customers effectively?”
- “You made the proposal, but the customer’s response is lukewarm. What’s the next step?”
- “Why doesn’t the deal close even after a successful pilot test?”
- “You broke into the account once. How do you keep the business coming?”
B2B sales and marketing aren’t about individual sales tricks; they run on a rigorous process.
So how can you learn B2B sales and marketing in a systematic way?
📢 This book is the answer: “B2B Marketing by Design – Master the 10-Step Process.”
📌 Why you should read this book
This book is not just theory.
✅ Draws on hands-on B2B sales experience with leading global tech companies such as TSMC, SMIC, Siltronic, and AGC (Asahi Glass).
✅ Not just theory: it captures the real challenges and solutions from the field.
✅ Gathers the most practical answers to the questions sales professionals kept asking during corporate training.
✅ Breaks B2B sales and marketing into a step-by-step process that even beginners can follow.
It’s time to move from selling on gut feeling to selling with strategy.
The book organizes everything into 10 steps, from finding customers to closing deals and managing accounts over time, so you can put it to work right away.
📖 What the book covers
🔟 The 10-Step B2B Sales · Marketing Process
1️⃣ New Opportunity
Introduces ways to find new customers through trade shows, advertising, search, and more.
2️⃣ Initial Communication
Covers how to earn trust at the first meeting and build a relationship with the customer.
3️⃣ Fact Finding
Shows you how to pinpoint the customer’s real pain points.
4️⃣ Develop Solution
Explains how to develop the solution your customers actually need.
5️⃣ Submit a Quote/Proposal (Propose Solution)
Covers how to write a persuasive proposal and present it effectively.
6️⃣ Solution Evaluation
Covers how to analyze customer reactions after a proposal and build their feedback into your approach.
7️⃣ Negotiation
Explains final negotiation strategies on price, delivery time, payment terms, and more.
8️⃣ Pilot Test
Introduces how to run a pilot test and get your product validated.
9️⃣ Purchasing Order
Explains strategies for securing the PO (purchase order) and turning it into revenue.
🔟 Account Management
One contract isn’t the end. Covers how to generate additional revenue through ongoing account management.
Follow this 10-step process, and B2B sales and marketing get a lot easier.
📍 Who it’s for
✔ New and experienced sales reps just starting out in B2B sales
✔ Marketers who want to organize the sales process systematically
✔ Company managers who want to win new accounts but don’t know how
✔ Leaders who want long-term customer relationships, not just one-off sales
📘 Book details
📗 Title: B2B Marketing by Design – Master the 10-Step Process
✍ Author: John Kim
💰 List price: KRW 19,500 (≈ US$15)
📚 Publisher: Good Habit Institute
📌 Purchase link: https://product.kyobobook.co.kr/detail/S000216099489
📢 Get your copy today!
B2B sales and marketing keep getting more complex.
Want to sharpen your edge and strengthen customer relationships?
Stop selling on gut feeling. Start with a systematic process!