Today I gave a special lecture on 'B2B Marketing Fundamentals' to the marketing and sales teams at Bioprotech, a medical device manufacturer in Seongnam. Unlike a typical lecture, it turned into a lively discussion of questions, answers, and validation. Many said, "We're different. We're special." The takeaway was that once you have the B2B marketing and sales fundamentals down, everything gets customized, yet digging deeper reveals plenty of common ground. It was a lot of fun
. Have a great weekend.



31 Oct 2025
[ Instructor: John Kim ]