Business model workshop with Kyowon Group: sketching the strategy
Business models sketched by each division head… a day when the whole organization spoke one language. Today's 'Business Model Workshop' at the Babienne 2 Training Center near Seodaemun Station was more than a simple lecture.
It was the key stage of a customized long-term project prepared with Kyowon Group’s training team since August, giving everyone a bird’s-eye view of company-wide strategy and a chance to shape a practical improvement model.
From customer segments to revenue streams: a full analysis of the nine BMC elements. The workshop centered on the Business Model Canvas (BMC).
We reviewed all nine elements one by one through real cases: Customer Segments (CS), Value Propositions (VP), Channels, Customer Relationships (CR), Revenue Streams (RS), Key Activities (KA), Key Resources (KR), Key Partners (KP), and Cost Structure (CS).
Working from real business cases rather than theory, every division head drafted their own model and traded feedback in real time.
Comparing As-is and To-be models to pinpoint practical changes. Each division head sketched the current state (As-is) and future strategy (To-be) for their own business area.
The completed models were shared in the group chat, giving the perspectives of different businesses a chance to clash and merge.
The presentations and discussions, built around models participants had mapped out themselves, went beyond sharing ideas and became a session to rethink the strategy structure.
Pre-work design and an online test to align core concepts: what sets this program apart is its preparation phase.
Rather than a one-off lecture, this was planned with the training team since August: 10 online-only content modules, an internal learning test, and a pre-program needs analysis. This multi-layered design aligned participants’ concepts and language in advance.
On the day of the workshop, this significantly improved participants’ understanding and focus.
A second workshop is planned to move into practical strategy development. Today’s output is a beginning, not an end.
Over the next two weeks we will refine the online content and the in-person curriculum, and the second workshop will focus on shaping a practical improvement model.
In other words, today’s workshop covered analysis and alignment; the next one moves on to design and execution.
When training meets strategy, the whole organization speaks the same language
When every division head communicates in the same BMC language, it’s about more than uniform formatting—it is the starting point for aligning the organization’s strategy.
One participant said it felt like each division was following a single strategy map rather than separate plans. The workshop showed what happens when strategy and training come together.
Today’s program at a glance (summary table) Item | Summary. Venue: Babienne 2 Training Center, Seodaemun Station. Audience: Kyowon Group division heads (Education, Tour, Home Appliances). Focus: hands-on workshop design based on the BMC. Planned with the training team over several months, starting in August. Outcome: As-is / To-be alignment and sharing for each division. Thank you to everyone who helped prepare.
This project took a great deal of time and energy.
Even so, it matters more because it prompted the whole organization to see the business in one shared language.
We hope this becomes the foundation for refining strategy in the next phase, and we thank everyone who worked so hard today.
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