Today I’m at the classroom near Gwangmyeong Station. I took the KTX and it’s just a short walk, right next door. Love it. ^^ I delivered a 4-hour 'B2B Value Proposition' training for the B2B sales and marketing employees of 'Weidmüller Korea', the German company that provides terminal blocks, wiring, and industrial communication solutions for industrial automation, power, and signal connectivity. (It's been a while since I pronounced an umlaut. I studied German in high school.)
The main takeaway was 'a quantified, differentiated promise of your own that solves a target customer's core problem in a specific industry and application at the lowest cost and risk.' It was the Korean subsidiary's first B2B sales training, and satisfaction was very high. Thank you for the great opportunity.






29 Nov 2025
[ Instructor: John Kim ]