Kyowon Group BMC Workshop: A Journey of Business Insight with Division Heads Completing the business model puzzle, midway through a training schedule across Seoul
Today we wrapped up the ‘Business Model Workshop, Part 2’ with the heads of the Education, Tour, and Home Appliance divisions of Kyowon Group at the 'Babieng 2 Training Center' near Seodaemun Station in Seoul.
This was the final session of a customized training program that began in August. Working with frontline leaders, we designed a business model that holds together from start to finish, connecting strategy from first idea to execution.
A long journey that began with dress shirts, and a lively session in Seoul too. My teaching wasn’t limited to long stretches outside the capital.
The training tour that started today in the Seoul and Gyeonggi area is a grueling run: all day today, all day tomorrow, and two sessions, morning and afternoon, the day after.
Through this long journey, I stay steady in the training room for one reason: "When one person’s perspective widens, the whole organization changes."
The 9 BMC Elements, Sketched Out as a Real Business Structure In today's workshop, participants drew the 9 core BMC elements by hand on sketchbooks, taking a hands-on approach.
BMC Element Key
Question: Customer Segments (CS) Who do we create value for?
Value Propositions (VP) What problem are we solving?
Channels (CH) How do we reach customers?
Customer Relationships (CR) What kind of relationships should we build?
Revenue Streams (RS) Where does revenue come from?
Key Activities (KA) What are our most important activities?
Key Resources (KR) What resources do we need to succeed?
Key Partners (KP) Who should we work with?
Cost Structure (CS) Key
Where do costs come from?
Each division head filled in their sketchbook from their own perspective and shared it in the group chat, then built an ‘integrated view’ of the whole organization through mutual discussion.
From a Divisional View to the Whole Picture: Broadening Business Perspective Many division heads shared that “this workshop finally let us see the full structure of our business clearly.”
Until now, each of them had grown by focusing on a specific function such as sales, development, or production, but today was a chance to widen that view.
“Now I see how all the gears of our business fit together.” That one sentence captured the purpose of the entire program.
Presentations, discussion, and the moment the BMC comes together. After everyone finished their own BMC, presentations and discussion followed.
It wasn’t about presenting to find the right answer. It was a chance to test strategies for real execution through each other’s eyes.
“Why did you choose this partner at this particular point?” “What was behind the way you segmented your customers?” Through sharp but warm questions, each participant's BMC was refined into a clearer, more practical strategy.
The HRD division said, “Let’s keep running programs like this.” As the course wrapped up today, the head of HRD and the training team lead gave us positive feedback: “The whole program was excellent,” and “Let’s do training like this more often.”
These words went beyond simple satisfaction. They expressed trust that the training is making a real contribution to the organization's strategy.
The time we spent designing and carrying this out together became a bridge between the organization's direction and its ability to execute.
On the way to the next training site: different roads, same direction
From the provinces to Seoul and Gyeonggi, the teaching schedule continues.
Starting today, training continues tomorrow and the day after.
Now it’s clear why I packed so many dress shirts.
It’s a long journey, but being there at the moment leaders from each company start seeing their business differently is what gives my training its greatest meaning.
