'Business Model Workshop, Part 2' | Instructor John Kim / Kyowon Group

Like instructor Kwanju Kim,  I set out last night on a long teaching journey with a stack of dress shirts. Mine isn't out in the provinces but around Seoul and Gyeonggi: full-day training today, another full day tomorrow, and the day after, one session in the morning and one in the afternoon. Today, at the 'Babien 2 Training Center' near Seodaemun Station, I led the ‘Business Model Workshop, Part 2’ for the heads of the education, tour, and home appliance divisions at 'Kyowon Group'. It was the final day of a long-term program, fully customized from start to finish together with their training team since August. I worked to make the outcome consistent from beginning to end (首尾一貫).

Participants sketched every element of the BMC on sketchbooks (Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partners, Cost Structure) and shared them in the group chat. We built presentations and discussions on those sketches, then completed and presented the full Business Model Canvas. Many of them had built careers in a single function such as sales, development, or production before becoming division heads, and told us this workshop gave them a valuable view of the whole business. The HRD division head and team leaders were also very satisfied with how the entire program ran, and asked us to keep running programs like this often. ^^b