⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeParticipants build practical negotiation skills
Business Negotiation A to Z is a 4-hour corporate training program in the business skills field, delivered by Nanum Consulting (CEO John Kim). Key topics include negotiation fundamentals, preparation, execution, and application.
Who is this course for?
This course suits practitioners and leaders at companies and institutions that need stronger business skills. We especially recommend it for organizations aiming to learn negotiation fundamentals and case studies systematically.
What will you learn?
- Systematic learning of negotiation fundamentals and case studies
Curriculum
Module 1: Business negotiation fundamentals
- Negotiation stages, process and required qualities
- The 3 key elements of negotiation (P, I, T) and psychological tactics
- (Aim High, PAD, Loss Aversion, FOMO, etc.)
- The 5 stages of negotiation and the process in detail
Module 2: Preparing for business negotiation
- Preparing to negotiate: the 5W1H (Who, Where, When, What, How)
- Physical elements of negotiation (venue, seating, channel, timing)
- Opening tactics (leveraging reciprocity) and BATNA
- Basic negotiation tactics: making excuses, good cop/bad cop, etc.
Module 3: Conducting business negotiation
- Core qualities of a negotiator
- Challenging the other side’s pride and conditional closing tactics
- Chinese negotiation techniques
- North Korea’s negotiation techniques and cases (e.g., in-depth analysis of US–North Korea talks)
Module 4: Applying business negotiation
- B2B negotiation basics: issue-making
- Identifying and categorizing issues, with simulation
- Issue-making (e.g., price): case examples and practice (team presentations)
- Managing emotions (how to respond and ease tension)
- Distribution channel management (using power)
Expected results / After the course
- Participants build practical negotiation skills
On-site training references
Samsung ElectronicsSamsung WelstoryGyeonggi Business & Science AcceleratorChungnam TechnoparkChangwon Moonsung University LINC Project GroupChungnam National UniversityGangneung-Wonju National UniversityGS RetailKyungnam UniversityDaekyeung UniversityDaejeon Chamber of Commerce and IndustryDongguk UniversityUlsan Economic Promotion AgencyChangwon Moonsung UniversityKorea Water Industry AssociationKorea Overseas Infrastructure & Urban Development CorporationHanbat National UniversityHyundai Marine & Fire InsuranceDongwon F&BSampyo CementFarmscoSeoyon E-HwaKC IndustrialTire BankSakata KoreaCyberlogitec (Hanjin)Bohae BreweryTMCKCK CorporationDaekyeung University Lifelong Education Centerand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need stronger business skills. We especially recommend it for organizations aiming to learn negotiation fundamentals and case studies systematically.
Business Negotiation A to Z is a customized corporate course in the business skills field. It runs 4 hours and can be delivered on-site, online, or in other formats to fit your organization.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Business Negotiation A to Z
Training objectives
- Systematic learning of negotiation fundamentals and case studies
Expected results
- Participants build practical negotiation skills
Curriculum
Module 1Module 1: Business negotiation fundamentals
- Negotiation stages, process and required qualities
- The 3 key elements of negotiation (P, I, T) and psychological tactics
- (Aim High, PAD, Loss Aversion, FOMO, etc.)
- The 5 stages of negotiation and the process in detail
Module 2Module 2: Preparing for business negotiation
- Preparing to negotiate: the 5W1H (Who, Where, When, What, How)
- Physical elements of negotiation (venue, seating, channel, timing)
- Opening tactics (leveraging reciprocity) and BATNA
- Basic negotiation tactics: making excuses, good cop/bad cop, etc.
Module 3Module 3: Conducting business negotiation
- Core qualities of a negotiator
- Challenging the other side’s pride and conditional closing tactics
- Chinese negotiation techniques
- North Korea’s negotiation techniques and cases (e.g., in-depth analysis of US–North Korea talks)
Module 4Module 4: Applying business negotiation
- B2B negotiation basics: issue-making
- Identifying and categorizing issues, with simulation
- Issue-making (e.g., price): case examples and practice (team presentations)
- Managing emotions (how to respond and ease tension)
- Distribution channel management (using power)
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)