Ansan University startup marketing lecture: a morning of impressive ideas from aspiring founders. A deep conversation that grew out of students’ startup ideas, as intense as the real thing. This morning at Ansan University, we delivered startup marketing training for students who dream of launching their own businesses.
It was a hands-on lecture on how to define a startup idea, how to discover customers’ problems, and how to turn those problems into a story.
Students’ perspectives and imagination always exceed our expectations.
Today was no different.
A vein-finding injection aid?
A sophomore’s story that amazed us
One startup idea a student proposed during the lecture stood out.
“An injection aid that helps find veins.” Rather than simply saying they would build a device, the student explained the problem it solves from the perspective of three people.
Nurses are always tense under the pressure to get the injection right on the first try, clinic directors have to rely on costly experienced nurses, and patients worry, “What if I get stuck multiple times?”
In that situation, the device eases nurses’ stress, cuts hospital operating costs, and relieves patients’ pain and fear.
told the story with ease.
Even as a sophomore, the student built a remarkably solid problem-solution-impact structure.
The student had no firsthand nursing experience, yet made a persuasive case. The proposal was realistic and relatable.
In startup education, the most important thing is defining the problem. What made this student’s idea shine wasn’t the technology but a precise definition of **whose problem, and which problem, it would solve**.
Rather than explaining the product, the student
The student first talked about people’s anxiety and stress, then told a story about how the idea could ease it, which drew the audience in naturally.
It’s only the beginning, but the direction is clear
Of course, the product isn’t finished yet.
Market validation, prototype, business model: every part
is still at an early stage.
But today, that student showed us something clear.
Aspiring founders who have both “an eye for problems” and “storytelling that builds empathy” can start on a solid foundation, whatever product they choose next.
We’re sincerely rooting for you.
And today’s idea feels like one I’ll remember for a long time
