Today at the 'Babiene 2 Training Center' near Seodaemun Station, I ran a ‘Business Model Workshop’ for the heads of the Education·Tour·Home Appliances divisions at 'Kyowon Group.' This project was not a one-off lecture but a long-term program, fully customized together with the training team since August. In the preliminary stage, we analyzed each division’s needs, produced 10 online-only content modules, and built an in-house learning quiz to align basic concepts and language first, then moved on to the actual business model development workshop.
In today’s workshop, we reviewed every element of the BMC through case studies: Customer Segments (CS), Value Propositions (VP), Channels, Customer Relationships (CR), Revenue Streams (RS), Key Activities (KA), Key Resources (KR), Key Partners (KP), and Cost Structure (CS). Each division head sketched As-is and To-be models for their own business area, shared them in the group chat, and used them as the basis for presentations and discussion. As perspectives from different divisions clashed and merged, it gave everyone a valuable chance to realign the business structure.
Building on this workshop’s output, we plan a second workshop over the next two weeks, after refining the online content and offline curriculum, to develop practical improvement models. It took a lot of time and energy, but it has helped the whole organization see the business through one shared language and make each division’s strategy more concrete. We hope this program lays a small foundation for Kyowon Group’s next stage of strategy refinement. Great work, everyone. ^^b
13 Nov 2025
[ Instructor: John Kim ]