Training Reviews · On-Site Delivery References

'New Business Discovery Workshop' — Instructor John Kim, MDS Tech

2025-11-06

📋 Training at a glance
Client MDS Tech · Date 6 Nov 2025 · Topic New Business Discovery Workshop · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: New Market & New Business Discovery Workshop →🗂 Reviews: Business Strategy & Environment Analysis →
Today we held a full-day workshop at DTC Tower in Pangyo. It was a 'New Business Discovery' workshop for B2B sales managers at 'MDS Tech,' a leading Korean provider of solutions for automotive, aerospace and defense, and industrial automation, built on embedded software and an AI·IoT integrated platform. 


I built the session around the value chain. We started with existing customers and expanded to their other business units and departments, then to next-stage customers, end users, and consumers, looking for personas with severe problems or pain points. We then developed solutions to those pain points, generated new business ideas with the SCAMPER technique, and built value propositions. 


It can be hard for participants to keep their energy up all day, but everyone brought positive energy and worked hard, so we came up with many persuasive, practical ideas. Great work, everyone! ^^b

MDS Tech New Business Discovery Workshop on site - Nanum Consulting, John Kim

MDS Tech New Business Discovery Workshop on site - Nanum Consulting, John Kim

MDS Tech New Business Discovery Workshop on site - Nanum Consulting, John Kim

6 Nov 2025

[ Instructor: John Kim ]

← Training Reviews Message us Related course: New Market & New Business Discovery Workshop →

More training reviews

2025.11B2B Value Proposition Training — Bieber Müller2025-11-19IT Smart Working Training — Guri Cultural Foundation2025-11-18Global Marketing Training — Changwon National University2025-11-17Global Marketing Training — Changwon National University2025-11-15B2B Sales Training — Iljin Steel2025-11-14Business Model Workshop — Kyowon Group2025-11-14Business Model Workshop — Kyowon Group2025-11-13International Event Guest Service Seminar — Korea Anti-Doping Agency2025-11-12Global Marketing Training — Changwon National University2025-11-09B2B Marketing Training — BioProTech2025-11-09Global Marketing Training — Changwon National University2025-11-08B2B Marketing Training — BioProTech2025-11-07New Business Discovery Workshop — MDS Tech2025-11-06B2B Branding Training — Hitachi2025-11-06AI Tools Training — Korea Foundation for Workers' Development2025-11-06B2B Branding Lecture — Hitachi2025-11-05Special lecture: using AI tools — Korea Foundation for Workers' Development2025-11-05Business Negotiation A to Z Training — Gyeonggi Business & Science Accelerator2025-11-04Special Lecture on B2B Marketing Basics — BioProTech2025-11-04Business Negotiation A to Z Training — Gyeonggi Business & Science Accelerator2025-11-032025.10Special Lecture on B2B Marketing Basics — BioProTech2025-10-31Pitching Training — CJENM, NEW ID2025-10-30Pitching Training — CJENM·NEW ID2025-10-30Full-Day Planning Training — Daejeon Chamber of Commerce and Industry2025-10-22B2B New Business Development Training — Clients2025-10-22

FAQ

  • Client: MDS Tech
  • Date: 6 Nov 2025
  • Topic: New Business Discovery Workshop
  • Instructor: John Kim

Today we held a full-day workshop at DTC Tower in Pangyo. It was a workshop for B2B sales managers at a leading Korean provider of solutions for automotive, aerospace and defense, and industrial automation, built on embedded software and an AI·IoT integrated platform…

The “New Business Discovery Workshop” is delivered as Nanum Consulting’s “New Market & New Business Discovery Workshop” program. Through a structured 8-step process, this intensive 6–8 hour program takes you from identifying new markets to validating business viability and building an action plan, all in one session. See the “New Market & New Business Discovery Workshop” program →
Yes. As with the MDS Tech case, our “New Business Discovery Workshop” is adapted to each company’s audience and level. It typically runs as a focused 4-hour program and is available on-site or online.