Strategic Pitching Skills: The First Step onto the Global Stage The story of a customized pitching workshop for CJENM·NEW ID at KAIT in Yeoksam-dong The pitching training we put the most care into this October took place at the Korea Association for ICT Promotion (KAIT) in Yeoksam-dong.
This was a customized program for the international business teams at CJ ENM and NEW ID, and it drew strong interest for its focus on strategic flow and message design.
Rather than slide design,
What resonated most was a structured approach to the more important questions: who are you persuading, and with what message? Questions and lively discussion continued even after the session ended, showing how engaged the room was.
The key point of the training was story structuring: rather than visually impressive slides alone,
What mattered more was carefully designing who we persuade and in what sequence.
Starting from audience needs analysis, we covered, hands-on, how to design a message within a logical structure: problem statement → solution proposal → validation → business model → call to action.
CJ ENM and NEW ID spread their wings for the global stage
CJ ENM is a leading Korean content company that produces K-content such as dramas, films, and variety shows and distributes it worldwide.
NEW ID is the digital subsidiary of film investor and distributor NEW Inc., and is driving hard into the North American market with a FAST/AVOD-based global streaming platform and AI post-production technology.
The pitches they will face with global platforms and advertisers are not simple explanations but exercises in strategic persuasion, which made this training especially meaningful.
How did participants respond?
Lively discussion and questions: even after the session ended, people kept raising their hands.
It was impressive to see participants test their own pitch structures against concrete examples, and even within the same team, discussions went on to reconcile different perspectives and directions.
Because participants were actively preparing real overseas presentations, the pitching strategies and structuring know-how from the day could be applied immediately, which further deepened engagement in the room.
Rather than design,
The real essence of a pitch: Clean design matters, but what matters most is a message that makes the audience understand why they should listen.
Rather than catching the eye,
Participants agreed that winning hearts comes first, and this idea became the core of how they structured their actual presentation content.
A customized curriculum focused on real-world application. After learning participants’ roles, industries, and presentation goals in advance, we ran a workshop in which each person designed a persuasion structure tailored to the platform or advertiser they would be pitching.
We focused on making pitches more persuasive using the following flow.
Structure Stage Key
Content Audience analysis: identify the problem from the listener’s perspective Problem statement: why does this issue need to be solved now?
Solution proposal: What is our differentiated solution? Validation logic: Data and cases showing why this solution is bound to work. Business model: A practical vision, including the revenue structure and operating plan. Call to action: A clear proposal for the next step. Good luck on the New York stage!
The stage they now face is global.
With a presentation to platform companies and advertisers coming up in New York, I hope today’s strategic pitching training serves as a solid foundation.
When the people who actually create and deliver the content have internalized a pitching strategy, it beats any design.
That is when persuasion becomes far more powerful.
We look forward to your great presentation in New York.
Good luck!
^^b
