Training Reviews · On-Site Delivery References

'B2B Branding' by Instructor John Kim / Hitachi

2025-11-06

📋 Training at a glance
Client Hitachi · Date 6 Nov 2025 · Topic B2B Branding · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Corporate Training Programs →🗂 ‘B2B Marketing’ Reviews →
As soon as the morning session ended, I headed to Jongno. At the Youngpoong Building near Jonggak Station, I gave a special lecture on 'B2B Branding and Digital Marketing' to marketing staff at Hitachi Korea. I opened with a story about asking my family what they knew about the 'HITACHI' brand. My 12-year-old son said, "Oh! I know that, Dad. The Daegu Line 2 monorail was built by Hitachi." I asked, "Isn't that a Siemens one from Germany?" He replied, "No, Hitachi built that monorail. I looked it up." Starting with a story about my train-enthusiast son caught everyone by surprise. 


The B2B market is driven mainly by quantifiable value: ‘lifespan, performance, efficiency, reliability.’ So it is not simply a matter of a great logo or slogan. Everything starts with ‘Which industry, which application, which company, which department, and which person are we offering specific value to?’ Building emotional resonance in a rational market is seriously hard work. That was today’s lesson.

Hitachi B2B branding training session - Nanum Consulting, John Kim

Hitachi B2B branding training session - Nanum Consulting, John Kim

Hitachi B2B branding training session - Nanum Consulting, John Kim

5 Nov 2025

[ Instructor: John Kim ]

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FAQ

  • Client: Hitachi
  • Date: 6 Nov 2025
  • Topic: B2B Branding
  • Instructor: John Kim

As soon as the morning session ended, I headed to Jongno. At the Youngpoong Building near Jonggak Station, I gave a special lecture on 'B2B Branding and Digital Marketing' to marketing staff at Hitachi Korea. I opened with a story about asking my family what they knew about the 'HITACH…

This is a customized on-site corporate training program on “B2B Branding.” Nanum Consulting designs the curriculum for this topic to fit each company’s audience and level.
Yes. As with the Hitachi case, our B2B branding training is adapted to each company’s audience and level. It typically runs as a focused 4-hour program and is available on-site or online.