Today was the most demanding session of my October schedule, and I spent a lot of time preparing the materials. At the Korea Association for ICT Promotion (KAIT) in Yeoksam-dong, I led a pitching workshop for overseas business managers from CJENM (Korea’s leading integrated content company, which produces and distributes K-content such as dramas, films, and variety shows) and NEW ID (a digital media company and subsidiary of film investment and distribution firm NEW Inc., operating a FAST/AVOD-based global streaming platform and AI post-production technology).
This workshop focused less on design and more on strategy: ‘who are you pitching to, and what flow and structure should the pitch follow?’ Rather than slide visuals, we concentrated on building a logical storyline and structuring the message: analyzing the audience’s characteristics and needs (platform companies, advertisers) → presenting the problem → proposing the solution → validation → business model and call to action. Questions and discussion continued after the session ended. Thank you for creating such great content, and good luck with your presentations to platform companies and advertisers in New York!^^b
30 Oct 2025
[ Instructor: John Kim ]