At Changwon National University, I delivered a 'Fundamentals of Overseas Marketing' session for undergraduates who will join local companies at the 'Indonesia Manufacturing Machinery Expo 2025.' Like last week, I cut the 30-minute walk from Changwon Jungang Station to the library down to about 5 minutes on an electric bike. Feels great, haha. I also tried something new to spark the students’ curiosity and interest and give them a realistic experience.
I gave the students 10 minutes to research 'Woochang Machinery Co., Ltd.', the first Changwon-area company that came up in a random Google search. We then discussed what they found and used it to identify the company’s industry and clients. Working at a fast pace, humans and AI together, we sketched out its counterparts, key decision-makers, value proposition, marketing, and sales approach. The students’ focus shot up. It was fun.






18 Oct 2025
[ Instructor: John Kim ]