A look inside KC Industrial’s technical sales training at TOZ Seolleung: AI and negotiation strategy, and a packed day with industry practitioners. Today we were at TOZ Seolleung in Seoul, delivering a full-day training for the technical sales team at KC Industrial, a supplier of specialty gases, materials, and automation solutions and equipment to advanced industries such as semiconductors, displays, and rechargeable batteries.
Given the unique demands of technical sales and fast-moving industry trends, this hands-on training covered how to lead negotiations and how to apply AI tools in daily work.
Balancing “technology” and “sales”: selling technology-based products takes a different approach from general B2B sales.
The engineer-turned-sales professionals with us today were more used to designing solutions than closing deals. What they needed most was stronger negotiation skills and communication strategy.
We shared plenty of real-world industry stories, and the participants asked lively questions, so it was a highly engaging session for me as the instructor too.
The AI highlight: “Truly sensational!” The highlight of today’s training was the NotebookLM demo. After watching it live, one participant exclaimed, "Truly sensational!!" Those few words made it all worthwhile for me as an instructor.
It was the moment they felt the urge to try AI tools hands-on in their own work, and the sense that they could actually start using them right away.
Parking at the Tancheon public lot, at a fair price. Parking near TOZ Seolleung is never easy.
As usual, I circled the area for a while before heading to the Tancheon Public Parking Lot. It had plenty of space and was quite cheap, so I was very happy with it.
Here is a quick summary in the table below.
Item / Details. Parking: Tancheon Public Parking Lot. Distance: about 10 minutes on foot to TOZ Seolleung. Fee: around KRW 1,000 (≈ US$1) per hour (as of 2025). Recommended? Yes, I would gladly use it again. Neat hair, a settled mind. After a full day of teaching, I glanced in the mirror and saw tousled hair and all the accumulated fatigue.
So I searched for a nearby salon in a hurry and got a hair color + haircut.
With a fresh cut, my thoughts felt tidier too.
I think I can keep this energy up and finish the next two days of training strong.
Tomorrow, and the day after, the training goes on
Today it was KC Industrial, tomorrow it’s another industry, and the day after, experts from yet another field.
They all go by the name “training,” but the participants, the atmosphere, and the focus are completely different.
That makes it an even more fun and meaningful journey.
A strong response to the technical sales and AI training. Finally, here is the feedback that stood out most today.
"You mean these tools can be used on the job right away?
Truly sensational!" Isn’t this kind of feedback the real reward of hands-on training?
In closing, I’m grateful to have spent another meaningful day with new people.
A day that reminded me that training isn’t just delivering knowledge; it’s learning from each other.
