An AI short-form video workshop at the Daejeon Center for Creative Economy & Innovation, both fun and valuable
An AI-Powered Short-Form Video Workshop for employees: how did the room respond?
One of the hottest training topics right now: 'AI and short-form video.'
This afternoon at the Daejeon Center for Creative Economy & Innovation, I delivered a workshop for employees that brought these two topics together.
Beyond how to make a good video, the session started with "who" we are speaking to and "what value" we want to deliver, then walked through a well-structured production workflow, start to finish.
It meant a great deal that so many participants told us it was "fun and useful."
The hottest training topics right now: AI and short-form video. Short-form content that makes an impact in seconds is already an essential skill, and the trend now is to use AI tools to maximize production efficiency.
This was not a simple tech lesson but a hands-on program focused on content strategy and the value you deliver.
A content strategy that starts with 'who' The session began with one question: “Who are we trying to reach?”
Many people jump straight to making the video, but what really matters is the target and the message.
"Whose problem does this content solve, and how?" "What will people do after watching it?" Answering these questions gave the content a clear direction.
A solid “Workflow” keeps quality consistent
Short-form production is short but complex: ideas, scripts, shooting, editing, and distribution.
So today’s session also covered how to build an efficient production routine with AI tools.
Step Description Planning Define target audience, structure key message Production prep Write script, plan shoot, generate voiceover, etc. Production & distribution Edit video, add subtitles, optimize for each platform, upload. Once you document this process, every time you make a video
can fix the problem of uneven quality.
How did the room respond?
"It was useful and fun!" The most common feedback after the session was "It was much
more fun and useful than I expected."
Rather than dry theory, hands-on practice and real company examples seemed to resonate more with participants.
AI tools are a helpful 'assistant', but people still do the real work
What AI helps with is “speed.”
But the essence of the content you deliver, whether it moves, informs, or persuades, can only come from people.
We stressed this balance in today's session as well.
Before "How do we use AI?"
"What do I want to say?" comes first.
Why does short-form content belong in employee training?
Internal corporate communication is entering the short-form era, too.
Rather than a long announcement,
One short, clear video can sometimes have a bigger impact.
We hope today's session helped employees see short-form video not just as a ‘marketing tool’ but also as an ‘internal communication asset.’
A meaningful session that wrapped up with hands-on practice. Though short, it included writing scripts, adding AI voiceovers, and structuring the edit, and participants stayed deeply engaged throughout.
I can still hear the laughter in the room and the cheers of "Wow, this really works!"
