Today I delivered a “B2B Sales” guest lecture to the sales employees of Woorim Co., Ltd., an outsourcing specialist in Jung-gu, Seoul that provides B2B staffing and building management services. Rather than simply working harder, we focused on identifying the right market, customers, organizations and people to target, and on framing how to deliver a strong value proposition. The participants’ feedback was great, too. One manager even came down to the lobby, and we talked for a good while about their current challenges and methods. Thank you for the opportunity. ^^b





24 Sep 2025
[ Instructor: John Kim ]