Today I held an online mentoring session with the team at MUJAGI, a brand that reinterprets the understated beauty of traditional Korean ceramics for modern life. I was impressed by the remarkable profit margins they are posting amid the recent rise of K-culture.
They said their challenge is a lack of B2B marketing and sales experience, so together we designed the details: tailored approach strategies for each buying center, nurturing methods to sustain customer relationships, and value-proposition messaging that carries the brand’s philosophy. With understated design and practicality that blend into daily life, they are well positioned to take a bigger leap by systematizing their B2B marketing. Great work, everyone.



26 Sep 2025
[ Instructor: John Kim ]