⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeLearn how to use CRM and social media marketing tools
The 4-hour Online Viral Marketing course is B2B corporate training that covers social media marketing from the basics to practical application. John Kim, CEO of Nanum Consulting, teaches it personally. Four modules cover the core areas of digital marketing: linking CRM with social media marketing, promotion through blogs and YouTube, search engine optimization, and ad operations. The curriculum is hands-on, so sales and marketing staff can use what they learn on the job right away and build effective viral marketing skills in a short time. The course is delivered online with a balance of theory and practice, so you can take it regardless of time or location. Participants learn the characteristics of each social media platform and how to build an integrated digital marketing strategy. The curriculum is backed by Nanum Consulting’s training experience with 50+ major corporations and institutions.
💻 Start learning this topic with an online course →Who is this course for?
This course suits practitioners and leaders at companies and institutions that need marketing and sales skills. It is especially well suited to organizations that want to build a solid foundation in social media marketing.
What will you learn?
- Systematically learn the basics of social media marketing
- Improve your skills as a sales & marketing professional
Curriculum
Module 1: CRM & Social Media Marketing
- Managing CRM with business-card scanning apps (e.g., Remember)
- Managing CRM through bulk email (e.g., Mailink, Stibee)
- Connecting channels through social media marketing
- Promotion techniques using Facebook and Instagram
Module 2: Promotion through Social Media and Blogs
- Social media marketing techniques (paid, owned, earned)
- How to run a blog
- How to run online community cafes (including how to outsource review and product-trial posts)
- Integrated PR and marketing solution proposals
Module 3: YouTube Marketing
- Using YouTube (setting up a channel and basic operations)
- Gaining subscribers and planning content
- Shooting basics and composing the frame
- Tips on lighting, sound, and editing
Module 4: Search Engine Optimization & Advertising
- Search engine optimization (SEO) and search engine marketing (SEM) strategy
- How to derive detailed keywords from your main keywords
- Using Naver Power Link and Google Ads
- Consulting on digital marketing execution plans
Expected results / After the course
- Learn how to use CRM and social media marketing tools
- Learn effective ways to promote on YouTube, blogs, communities, and your website
On-site training references
Samsung ElectronicsKT Human Resources Development CenterGS EPSGS RetailKTKyonggi UniversityGyeonggi Business & Science AcceleratorKyungnam UniversityKyungil UniversityNongHyupNongHyup Economic HoldingLotte Data CommunicationMungyeong UniversityBusan Digital UniversitySamsung Electro-MechanicsSeoul National UniversitySeoul National University HospitalYoungsan UniversitySBC Training Institute (Taebaek)Chungnam National UniversityChungbuk National UniversityKorea National University of Agriculture and FisheriesKorea Science & Technology HoldingsKorea Tourism OrganizationK-waterKorea Medical Devices Industry Cooperative AssociationKorea National University of Cultural HeritageKorea Housing Finance CorporationHanbat National UniversityHyundai Rotemand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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FAQ
Suited to marketers, PR teams, sales teams, small business owners, founders, and anyone whose role depends on attracting customers through digital marketing. Especially useful for practitioners building an integrated marketing strategy across social media and search engines.
Rather than just teaching how to run social media accounts, this course connects the entire digital marketing channel mix, from CRM to search engine optimization, in a single framework. It offers a hands-on, integrated marketing strategy centered on driving real traffic to your Naver blog and website.
Through a curriculum organized into 4 modules, you focus on the core strategies and execution methods of digital marketing. Channel-by-channel operating guides and an integrated marketing framework you can use right after the course make it easy to apply on the job.
A professional instructor who has delivered viral marketing training at many companies, drawing on hands-on experience in digital marketing. Offers deep know-how in building integrated digital marketing strategies, from social media to search engine optimization.
Online Viral Marketing
The 4-hour Online Viral Marketing course is B2B corporate training that takes you systematically from social media marketing basics to practical application. Taught directly by John Kim, CEO of Nanum Consulting
Training objectives
- Systematically learn the basics of social media marketing
- Improve your skills as a sales & marketing professional
Expected results
- Learn how to use CRM and social media marketing tools
- Learn effective ways to promote on YouTube, blogs, communities, and your website
Curriculum
Module 1Module 1: CRM & Social Media Marketing
- Managing CRM with business-card scanning apps (e.g., Remember)
- Managing CRM through bulk email (e.g., Mailink, Stibee)
- Connecting channels through social media marketing
- Promotion techniques using Facebook and Instagram
Module 2Module 2: Promotion through Social Media and Blogs
- Social media marketing techniques (paid, owned, earned)
- How to run a blog
- How to run online community cafes (including how to outsource review and product-trial posts)
- Integrated PR and marketing solution proposals
Module 3Module 3: YouTube Marketing
- Using YouTube (setting up a channel and basic operations)
- Gaining subscribers and planning content
- Shooting basics and composing the frame
- Tips on lighting, sound, and editing
Module 4Module 4: Search Engine Optimization & Advertising
- Search engine optimization (SEO) and search engine marketing (SEM) strategy
- How to derive detailed keywords from your main keywords
- Using Naver Power Link and Google Ads
- Consulting on digital marketing execution plans
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)