Do you know Lululemon? It's a top-tier athleisure (athletic + leisure) brand. Late last night I visited Victoria Textile, which supplies premium athleisure fabric to Lululemon. I gave a special lecture for executives on how to write a 'business plan.' Rather than only teaching the method, I wanted to build one myself, and while researching I was stunned by their revenue and net profit. For a fabric maker, revenue was around KRW 100 billion (≈ US$74,816,700) with a net profit margin of about 20%. It felt like an advanced material company in a high-tech industry.
They also said the quality of the business plan I drafted was impressive. (I leaned heavily on AI. T_T) The executive vice president and the senior managing directors discussed various methodologies freely during the session, and I gave it my all as well. By the time it ended, it was almost 11 p.m. I drove two and a half hours to Daejeon, will catch a little sleep at home, then take an early-morning train down to Changwon. ~






17 Oct 2025
[ Instructor: John Kim ]