Today we delivered a 'B2B New Business Development Process' training at 'Hyundai Corporation' in Jongno for international employees working in B2B sales and marketing. Participants picked a hypothetical product and built the process step by step, just like a real project.
Using products such as Korean fertilizer for Colombia and German beer for Indonesia, each team worked through the full process: market analysis, target customer definition, value proposition design, business model development, and action planning. The focus was on a practical development process rather than theory, and the work flowed naturally into discussion, so the time flew by.




20 Oct 2025
[ Instructor: John Kim ]