🌏 Global Business
Improving overseas marketing and sales skills
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeLearn the business strategy fundamentals that underpin marketing
The “Overseas Marketing and Sales Skills” course is a 2-hour corporate training program in Global Business, delivered by Nanum Consulting (CEO John Kim). Key topics include business strategy basics, overseas marketing, marketing positioning strategy, and the competencies of overseas business staff.
Who is this course for?
This course suits practitioners and leaders at companies and institutions that need global business capabilities. We especially recommend it for organizations aiming to systematically learn the fundamentals of overseas marketing.
What will you learn?
- Systematically learn the fundamentals of overseas marketing
- Strengthen your skills as an overseas marketing & sales professional
Curriculum
Module 1: Strategy fundamentals
- External and internal environment analysis techniques (exercise)
- PESTEL, 3C, 4P, 5Forces, STP
- Biz Model Canvas
- Value Chain, SWOT, BCG
Module 2: Overseas Marketing
- Analyze the cultural characteristics of each country
- Learn the basics of international trade
- Trade show operations, CRM management, and digital marketing
- Analyze real-world overseas sales cases
Module 3: Marketing positioning strategy
- Creative re-positioning
- Hands-on practice with positioning tools
- Success and failure case studies
- Positioning your overseas expansion strategy
Module 4: Competencies of Overseas Business Staff
- Build planning and project management skills
- Learn the culture and business customs of your assigned region
- Building problem-solving skills
- Build crisis management skills
Expected results / After the course
- Learn the business strategy fundamentals that underpin marketing
- Learn how to manage overseas customers and run account operations
On-site training references
Samsung ElectronicsHyundai Heavy IndustriesKyungnam UniversityKyungil UniversitySME Honam Training InstituteSME Training Institute (Ansan Main Campus)Chungbuk Regional SME OfficeChungbuk TechnoparkKorea Institute of Industrial TechnologyHankuk University of Foreign StudiesIncheon Songdo Technopark.Daejeon Information & Culture Industry Promotion AgencyKorea Institute of Startup & Entrepreneurship DevelopmentJeonnam Information & Culture Industry Promotion AgencySME Training InstituteChangwon National UniversityKorea Institute of Industrial TechnologyHyundai CorporationSamgi Automotive Co., Ltd.Global Startup AcademyKorea Management AssociationDaegu Scale-up HubGenova AsiaNS Shop PlusSW MaestroKyungil UniversityDuwisechemInnopolis Venture AssociationWomen’s Human Resources Development InstituteJinhapand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need global business capabilities. We especially recommend it for organizations aiming to systematically learn the fundamentals of overseas marketing.
“Overseas Marketing and Sales Skills” is a customized corporate course in Global Business. It runs 2 hours and is delivered on-site or online to fit your company’s needs.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Improving overseas marketing and sales skills
Training objectives
- Systematically learn the fundamentals of overseas marketing
- Strengthen your skills as an overseas marketing & sales professional
Expected results
- Learn the business strategy fundamentals that underpin marketing
- Learn how to manage overseas customers and run account operations
Curriculum
Module 1Module 1: Strategy fundamentals
- External and internal environment analysis techniques (exercise)
- PESTEL, 3C, 4P, 5Forces, STP
- Biz Model Canvas
- Value Chain, SWOT, BCG
Module 2Module 2: Overseas Marketing
- Analyze the cultural characteristics of each country
- Learn the basics of international trade
- Trade show operations, CRM management, and digital marketing
- Analyze real-world overseas sales cases
Module 3Module 3: Marketing positioning strategy
- Creative re-positioning
- Hands-on practice with positioning tools
- Success and failure case studies
- Positioning your overseas expansion strategy
Module 4Module 4: Competencies of Overseas Business Staff
- Build planning and project management skills
- Learn the culture and business customs of your assigned region
- Building problem-solving skills
- Build crisis management skills
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)