Overseas Market Research
The Overseas Market Research course is a 4-hour intensive program for companies and managers planning to enter global markets. In a structured session led by Nanum Consulting CEO John Kim, you learn overseas market analysis methods and practical techniques step by step. The 2-module curriculum covers everything from the basic theory of overseas market research to real case analysis, and is designed to build the core skills needed to develop an export strategy. The hands-on content helps you avoid common missteps in the early stages of going overseas and build a successful global marketing strategy. The curriculum draws on Nanum Consulting’s training experience with 50+ major corporations and institutions.
Who is this course for?
A good fit for practitioners and leaders at companies and institutions that need global business skills. Especially recommended for organizations that want to “learn the fundamentals of overseas market research in a structured way.”
What will you learn?
- Systematically learn the fundamentals of overseas market research
Curriculum
- Definition, purpose, and process of overseas market research
- Types of overseas market information
- How to obtain overseas market information
- How to write a country profile
- How to write product information
- How to find overseas trading partners: practical tips
- How to check buyer credit information
- The easiest way to write a press release
- The purpose and methods of surveys
- Survey design and analysis methods
- How to visit and exhibit at overseas trade shows: practical know-how
- How to use overseas market briefings
Expected results / After the course
- Help export sales staff better understand overseas market research
On-site training references
About the instructor
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Overseas Market Research
The Overseas Market Research course is a 4-hour intensive program for companies and managers planning to enter global markets. In a structured session led by Nanum Consulting CEO John Kim, you learn overseas market analysis
- Systematically learn the fundamentals of overseas market research
- Help export sales staff better understand overseas market research
- Definition, purpose, and process of overseas market research
- Types of overseas market information
- How to obtain overseas market information
- How to write a country profile
- How to write product information
- How to find overseas trading partners: practical tips
- How to check buyer credit information
- The easiest way to write a press release
- The purpose and methods of surveys
- Survey design and analysis methods
- How to visit and exhibit at overseas trade shows: practical know-how
- How to use overseas market briefings
