Today I taught day one of a two-day 'B2B Sales Presentation' course for B2B and B2G sales employees at the Cheongdam-dong headquarters of 'Hyosung Information Systems' (a B2B specialist in enterprise IT infrastructure, with particular strengths in data storage, servers, cloud, and AI infrastructure). It was a full-day session. I invested a great deal of time studying for this course and built customized lecture materials, a textbook, and hands-on exercises. One thing surprised me during the session: sales cases from industries I had assumed were completely different turned out to share many of the same fundamentals.




28 Jul 2025
[ Instructor: John Kim ]