Today’s client is only 10 minutes from my home. At the 'Daejeon Chamber of Commerce and Industry,' I ran a full-day 'B2B Digital Marketing' training for local company employees in marketing roles. I had been wrestling with the question 'B2B marketing: why should strategy differ by industry?' and the session produced answers and insights that made it a truly enjoyable day. Participants found things to learn from each other’s digital marketing ideas for different products, and identified points where they could collaborate.
After the session, one participant brought my book, <B2B Marketing Design>, and asked me to sign it. The ultra-compact wireless router I bought for today’s session also proved really useful. The venue’s Wi-Fi was painfully slow, so I tethered my smartphone over USB and shared the connection wirelessly, and it worked great. I highly recommend it to fellow instructors. Thank you, and have a great weekend!





8 Aug 2025
[ Instructor: John Kim ]