Today I delivered a meaningful training session at the Hyosung Information Systems headquarters in Cheongdam-dong.
The company is a B2B firm specializing in enterprise IT infrastructure solutions, with strong technology and a trusted position in the market, particularly in data storage, servers, cloud, and AI infrastructure.
This was day one of a 2-day 'B2B Sales Presentation Program' for B2B and B2G sales staff, run as a full-day immersive session.
For this program, I spent a great deal of time personally designing customized lecture materials, exercises, and a workbook tailored to the industry and audience.
Different industries, the same essence. What struck me during the training was that **common “core principles”** kept appearing, even in product sales cases from industries that look entirely different on the surface.
Whether it is IT infrastructure, construction equipment, or software solutions, the core structure is essentially the same: accurately diagnose the customer’s pain points, analyze the buying center, and tailor the value proposition precisely.
Finding these commonalities, translating them into the participants’ own working language, and discussing them together was energizing and instructive for me as the instructor, too.
Tomorrow’s Day 2 focuses on building and delivering sales presentations, with feedback.
After today’s intensive exchange, I’m looking forward to tomorrow’s deeper hands-on practice and coaching.
