At the Hyosung Information Systems headquarters in Cheongdam-dong, I delivered the 2-day “B2B Sales PT” course for employees in B2B and B2G sales.
Honestly, this course was a big challenge for me too.
Sales is inherently high-pressure and stressful work, and people in the field push back hard on training that has no practical value.
Back when I worked in the field, I too once protested, “ Why do I have to take this training when I’m this busy?
” — I really did file that complaint myself.
So I gave it even more thought.
With a mix of junior and senior participants, I kept asking myself how to go beyond theory and deliver training that ✔ draws interest and focus ✔ prompts them to reflect on their own work ✔ gives them real insight ✔ actually helps in practice.
Even at lunch, I skipped eating with the training manager and stayed at my laptop revising materials, and after each session I updated the exercise materials at my hotel late into the night.
“Is this really the best approach?” “Can we refine it a bit more?” I agonized over it for a long time, and I’m truly relieved that we received positive feedback on site.
This experience reminded me once again:
Good training starts with empathy, not delivery
— that is my takeaway.
Thank you to every participant. We’ll keep delivering hands-on training built around real work
