Today I gave a guest lecture on 'B2B Digital Marketing' at Epson Korea on Teheran-ro, for the owners of the channel dealerships that distribute its large-format printers. In fields where the average age is higher and digitalization is lagging, one or two players pulling ahead can sometimes change the whole landscape, and this case gave me a similar feeling.
So I closed the lecture with this: "Everyone, now is your chance. A bear is running up behind you. Lace up lighter running shoes and break away ahead of the pack. Start right now... or you know what happens."



14 Aug 2025
[ Instructor: John Kim ]