Today I delivered a full-day B2B digital marketing training at the Daejeon Chamber of Commerce and Industry, just 10 minutes from my home, for marketing employees from local companies.
I recently spent a lot of time thinking about **“Why should B2B marketing strategy differ by industry
differ by industry?”** and it was fascinating to find the answers and insights from many angles on site today.
We learned from each other’s digital marketing ideas across different products and services, and found ways to collaborate.
One moment stood out in particular: after the session, a participant came to my
