Training Reviews · On-Site Delivery References

'B2B Marketing Strategy Workshop' — Instructor John Kim / Hyundai Corporation

2025-07-24

📋 Training at a glance
Client Hyundai Corporation · Date 24 Jul 2025 · Topic B2B Marketing Strategy Workshop · Instructor John Kim, Lead Instructor
👤 Meet Instructor John Kim →📚 Related course: B2B Lead Generation with AI Agents →🗂 “B2B Marketing” review collection →
Today I delivered the first training program built entirely on my book, B2B Marketing Design. At Hyundai Corporation’s headquarters in Jongno, Seoul, new hires ran a ‘B2B Marketing Strategy Workshop’: each team picked one of 20 fictional companies and products, narrowed the target market, prioritized a list of target accounts using several criteria, formed hypotheses for each buying center, shaped an approach for each persona, and designed how to deliver the value proposition and through which channels.

Running a full-day session starting at 8:30 a.m. was physically demanding, but engagement was higher than in other courses, and the participants treated the company and its product as their own, showing real ownership. It was a new approach, and the response made me truly happy. It also surfaced new homework: more detailed information on each company’s own products and updated competitor information. It felt like writing a new novel, which was thrilling and, above all, fun. Tomorrow I leave for my summer vacation. Yay! ^^b

B2B Marketing Strategy Workshop at Hyundai Corporation – John Kim, Nanum Consulting

B2B Marketing Strategy Workshop at Hyundai Corporation – John Kim, Nanum Consulting

B2B Marketing Strategy Workshop at Hyundai Corporation – John Kim, Nanum Consulting

B2B Marketing Strategy Workshop at Hyundai Corporation – John Kim, Nanum Consulting

B2B Marketing Strategy Workshop at Hyundai Corporation – John Kim, Nanum Consulting

B2B Marketing Strategy Workshop at Hyundai Corporation – John Kim, Nanum Consulting

24 Jul 2025

[ Instructor: John Kim ]

← All Reviews Message us Related course: B2B Lead Generation with AI Agents →

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FAQ

  • Client: Hyundai Corporation
  • Date: 24 Jul 2025
  • Topic: B2B Marketing Strategy Workshop
  • Instructor: John Kim

Today I delivered the first training session built entirely around my book, B2B Marketing Design. At Hyundai Corporation’s headquarters in Jongno, I ran a workshop for new-hire trainees. Each team picked one of 20 fictional companies and products, narrowed its…

The “B2B Marketing Strategy Workshop” is delivered as our “B2B Sales Lead Generation Automation with AI Agents” course. From lead qualification to tailored proposals in 4 hours. View the “B2B Sales Lead Generation Automation with AI Agents” course →
Yes. As in the Hyundai Corporation case, the “B2B Marketing Strategy Workshop” is tailored to each company’s audience and level. It typically runs as an intensive 4-hour program, in person or online.