Today was a special day for me, too.
That’s because of the B2B marketing guest lecture I give every summer for Pukyong National University’s Fisheries Professionals Program in Busan, a tradition since 2017 that has now run nine years in a row.
As always, the lecture took place at the Sushin Advanced Complex in Busan’s Gamcheon Port.
There, I gave a lecture on “B2B marketing strategy” to business owners and practitioners in the region’s seafood distribution and processing industry.
Compared with nine years ago, both the times and the trends in marketing have changed a great deal.
What began as a traditional approach centered on finding buyers and expanding accounts has evolved into something more sophisticated and strategic: digital transformation, AI tools, and customized value propositions.
I update the lecture content every year to keep pace with those changes.
Even on a hot summer day, the enthusiasm was as strong as ever.
What was especially interesting: on the KTX down from Daejeon, heavy rain delayed the train by a full 50 minutes, yet when I arrived in Busan, there wasn’t a drop of rain!
It reminded me that climate, like marketing, varies from region to region.
Thank you to the Busan team and participants, who keep a long-standing partnership feeling fresh. I look forward to seeing you again next summer.
