Today at the Daejeon Chamber of Commerce and Industry, we ran a 'B2B Sales Workshop' for B2B marketing and sales staff from local mid-sized and small companies. We mixed participants from different companies into teams. Each team invented a company, identified its ideal client and the right contact, and built inbound and outbound sales strategies & tactics in a hands-on exercise. We had not tried this format before, and it worked well. We plan to refine it for our B2B marketing and sales workshops.






17 Jun 2025
[ Instructor: John Kim ]