Ready-mix concrete turns out to be a truly attractive product.
Throughout July, a 6-session “Understanding the B2B Sales Environment” training is under way for Eugene Corporation’s ready-mix concrete sales staff.
Today we wrapped up session 2, following yesterday.
The senior managers and department heads who sat quietly with their arms crossed in the first session were far more engaged today, even taking notes. Seeing that was deeply rewarding for me as the instructor.
These are people who deal with all kinds of customers in the field every day.
Watching them, you could see every case resonate and draw a response.
It’s a genuinely fun class for the instructor, too.
And above all,
My takeaway: once you get to know it, ready-mix concrete is a truly attractive product.
This training has reminded me once again that it’s not just construction material—it’s a strategic product that aligns customers’ time, trust, and job sites.
We’ll fill the remaining sessions with hands-on, field-based content that we build together with the participants.
