…the place once used as one—the 'Eugene Talent Development Institute.' We delivered a special lecture on B2B sales and marketing there.
The audience was Eugene Corporation’s ready-mix concrete sales staff, and perhaps because it was a rainy morning, they were more
I heard from several people that they joined the training feeling more relaxed than usual.
The atmosphere was so warm and calm that I could focus more on our conversation, too.
Before the session, Eugene Corporation’s training team leader warmly told me how much they had enjoyed reading my book, “B2B Marketing Design,” which I truly appreciated.
It was a heartwarming moment even before the lecture began.
Thanks to the field-savvy participants again today, we wrapped up with a genuine two-way conversation rather than a one-way delivery.
It renewed my commitment to understanding B2B sales in industrial goods, construction, and manufacturing more deeply, and to keep creating content grounded in the field.
