This morning I delivered a “B2B Marketing & Sales” training for employees of 'Lotte Rental' who handle B2B equipment and machinery rental sales. I struggled with the very same challenges some 20 years ago, so I clicked with the participants right away. Since publishing “B2B Marketing Design,” the training I deliver myself has been narrowing toward B2B topics. The weather is lovely. Have a great day!



14 May 2025
[ Instructor: John Kim ]