


Today I’m in Daejeon, just 15 minutes from home.
At Daejeon Technopark in Seonhwa-dong, Jung-gu, hosted by the Daejeon Chamber of Commerce and Industry, I ran an all-day 'B2B Marketing with AI' training for marketing staff at regional mid-sized companies. Starting from the basics of B2B marketing and sales, participants learned key terms such as 'ICP (Ideal Customer Profile), Buying Center, Persona, Lead, Sales Funnel, Sales Pipeline, and CRM (Customer Relationship Management)'. They then practiced building custom GPTs, sharing them, and automating workflows.
Compared with a year or two ago, general AI literacy has risen a lot, so training is shifting from hands-on practice of every step to teaching the methodology and practicing only the key parts. This week’s busy schedule is done. Nice!
24 Apr 2025
[ Instructor: John Kim ]