This afternoon I rode a train for more than 3 hours to KT&G Sangsang Madang in Chuncheon.
I gave a special B2B marketing and sales lecture to about 40 employees of the Gangwon Regional Postal Office and the Wonju Mail Center, to help strengthen their corporate marketing.
To raise Korea Post deposit balances, growing the corporate share matters more than individual customers
The training started from a concern we heard on the ground: the team needed to grow its corporate business but wasn’t sure how to approach corporate customers.
They work in the public sector, but the fundamentals of B2B sales are the same.
For 2 hours we focused on three core questions: "Who are we pitching to, what are we offering, and how?"
For those who find it hard to even reach corporate customers, I shared practical ways to make that first contact along with concrete proposal examples, and I could see their eyes light up.
A lecture doesn’t succeed on the instructor’s skill alone. It comes alive when people with real challenges from the field take part.
Today was exactly that kind of session.
The trip to Chuncheon was long, but the Postal Service staff’s enthusiastic participation made it a rewarding day.
