Today at Inje University in Gimhae, South Gyeongsang Province, I led ‘Startup Marketing’ training and consulting for members of the ‘Inje Student Startup Club’, hosted by the ‘Inje University LINC Project Group’. I had originally prepared overseas marketing and global expansion strategy for their startup ideas. After asking the students a few questions on site, though, I felt that what they needed most right now was to define their product and set their market and persona. So I switched to consulting, and it worked well. One student even asked the staff member in charge to book me again because four hours felt too short. Thank you, haha




13 Aug 2024
[ Instructor: John Kim ]