Today we ran another Design Thinking workshop online for UST (University of Science and Technology) in Daejeon. As before, we taught international master’s and PhD students in the morning and Korean master’s and PhD students in the afternoon, and one team in the international class turned up an interesting case. Platforms and websites such as Kakao Taxi and Baemin are familiar and convenient for Koreans, but UI, UX and language barriers make them frustrating for foreigners. The team said this makes Korea feel like its own “Galapagos,” the way Koreans sometimes tease Japan. It was a surprising insight, and it rings true. Hmm...




9 Aug 2024
[ Instructor: John Kim ]