Today, instructors Miseong Kim and Jihye Choi joined the first session of our mentoring program for corporate instructors. We covered the structure of the corporate training market, training product development, marketing, sales, and partnership methods, and five hours flew by. The instructors analyzed trends and needs in the corporate training market and began building solutions to strengthen their skills and marketability as instructors. I invested far more time and effort in this program than in most others.
In particular, I organized 13 years of my own training records in Excel (date, day of week, end user, agent, training hours, categories 1, 2, and 3, training language, fee, hourly fee, region, and venue) and analyzed the trends, which surfaced several insights. Starting from the maximum number of sessions and fees an instructor can handle in a year, and splitting clients into B2C, B2B, and B2G, direct and indirect orders, several strategic directions emerge for each year of an instructor’s career.
[ Program Highlights ]
* Analyzing the latest trends and needs in the corporate training market
* Developing solutions to strengthen instructor skills and marketability
* Drawing insights from 13 years of training data analysis
* Building year-by-year strategies by client type: B2C, B2B, and B2G
We’ll keep working to make this program a practical help to new instructors as they grow into successful corporate instructors. Thank you for your interest and support. We’ll keep improving the program. The next session is on July 27, and we hope many of you will join us!
13 Jul 2024
[ Instructor: John Kim ]